About Brides of Winchester

Bridal wear is our profession and our passion – the reason we start each day with a big smile.

Brides of Winchester is set in the beautiful cathedral city of Winchester.

It is owned and run by Laura Ward.

Laura knows a thing or two about weddings, and about Brides. She worked for many years as a wedding organiser in some wonderful luxury Country House hotels across the home counties and London.

Laura has always been passionate about supporting British brands. When searching in Hampshire for her own wedding dress she found it difficult to find a high quality, British designed and made gown.

Spotting a clear gap in the market Laura decided to open Brides of Winchester.  In doing so she brought a unique bridal ethos to the south coast – an ethos of exceptional customer service with exclusively handmade dresses, designed and made in Britain.

Laura continues to seek out the very best of British bridal designers for her brides and offer the highest level of bridal service and style.

Meet the Brides Team

Hayley Coello

Senior bridal stylist and public relations consultant

With a degree in Public Relations, Hayley is our girl who looks after all our social media, PR and marketing. If you follow us on Instagram and Facebook, Hayley will be the one who keeps you up to date with all our news.

Working with the public was what drew Hayley to PR and combining that with a passion for fashion and the bridal industry brought her to Brides of Winchester. Along with looking after our marketing Hayley is Laura’s right hand girl – running the boutique and looking after our brides. Hayley recently got married in May 2015 at Sopley Mill and wore a stunning silk bespoke Suzanne Neville dress.

Emma Watling

Senior seamstress and bridal stylist

Emma has a long history of working in bridalwear, starting 16 years ago as an apprentice to a bridal seamstress.

Following this Emma took a break to bring up her two children and during this time worked from home in interior design and soft furnishings. 5 years ago, the bridal world was calling to Emma once again.

She returned back to bridal working as a seamstress and consultant then after many months of pursuing Emma, she finally joined Brides of Winchester in 2015 as our senior seamstress, sales consultant and creator of bridal loveliness.


Lead Consultant & Creative Stylist

Viki has been with BoW since 2016 as a Lead Consultant and Creative Stylist. Prior to joining us, Viki studied Fashion Design & languages in Slovakia. Having completed her studies she moved to England to hone her skills. Then having got the language under her belt, she moved with her family to South of France. She became fluent in French and furthered her creative skills studying oil painting.

A love of everything British brought Viki back to Hampshire in 2008 when she was head-hunted by the charity sector but 4 years her love of fashion design was calling. She started in the Bridal industry working in luxury bridal boutiques across the home counties and London before moving to Winchester and that’s when we welcomed her to BoW.



Lynn Lodell

Customer Services

Lynn’s daughter found her dream Suzanne Neville dress at Brides of Winchester and found she couldn’t leave once the wedding was over!

Lynn meets our brides as they arrive for their initial appointment. Her smiling face and air of calm is just what they need.

Lynn is the angel that sends the swatches out, manages the ordering processes and checks all the new dresses as they arrive.

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